Project Description
Pramathon 2019
EVENT
We wanted to create the biggest congregation of families in the calendar year with an event that brought families outside and into nature, allowing parents really to connect with their kids.
The day started with a 3km family walk and culminated in a full day of family fun with gourmet food trucks, live entertainment and a massive kids’ Clamberclub play area.
Our charity partner, Cotlands, benefited from not only donations made with ticket sales but also a donation station for preloved clothing, toys and any baby goods for those in need.
OBJECTIVE
To encourage families to reconnect and enjoy a day filled with family entertainment and play.
DELIVERY
This event was conceptualised and executed by MagicMonkey, including full project management, event management, planning and production involved in a 3km family fun walk and a full day of family fun and entertainment.