Project Description

National Lottery TVC Campaign 2018

VIDEO PRODUCTION

The Ithuba National Lottery has outlets in many different retailers across the country and needed to communicate that it’s possible to both buy your tickets, as well as collect your winnings in-store.

We filmed and produced 4 short commercials for them which would be broadcast during the National Lottery show on SABC, as well as ETV.  We worked with comedian Bongani Dube to bring these 15 second videos to life. His crazy energy and wicked sense of humour kept our crew on their toes!

We shot on location in Soweto and in-store in Game, Checkers Hyper and Builders Warehouse.

OBJECTIVE

To educate consumers about the benefits of buying National Lottery tickets and collecting winnings of up to R10 000 in stores.

DELIVERY

We produced 4 x 15 second commercials which were broadcast during the National Lottery show on SABC as well as ETV.

The HQ

+27 11 234 6368
info@magicm.co.za

Our Socials