Project Description

Gillette Commercial Adaptations


P&G’s international commercials didn’t work for the South African market, so we were commissioned to adapt and localise them across multiple brands.

We reshot the Gillette Mach 3 and Always Ultra commercials, in the same style but using local on-camera artists, voice over artists and crew, giving the commercials a South African feel that would appeal to the SA market.

Aside from sourcing new cast, the localisation of the commercials involved recreating the sets, re-voicing the scripts and remastering the music.


Adapt the international commercials to appeal to the South African market.


Various lengths of the commercials for broadcast.

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