Project Description

Cell C Values Launch Activation 2018


In 2018, CELL C updated their corporate identity and launched a new set of values.  What better way to introduce these values to the staff than to create an unforgettable experience?

We partnered with Orangeblock and together launched the values to their 1 800 employees at Cell C’s head office. We then embarked on a countrywide tour with our graffiti artist. All Cell C employees pledged to live by the new values by actively making their mark on the beautiful graffiti art pieces that are now proudly displayed in each regional office.


To launch the values while also creating buy-in through experience.


Roadshow to all Cell C branches across South Africa with a graffiti artist to create a unique art piece which each employee was involved in creating and which reminds employees of their commitments as it hangs in their receptions.

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