Project Description

CCBSA – Schweppes Liquor Distributors Indaba 2019


Schweppes launched new flavoured tonic water variants to the liquor trade in April 2019. The event theme, ‘What’s your Flavour?’, represented not only the tonic flavours but also the versatility and talkability of the brand.

We were given five days to create an elegant, relevant and seamlessly-managed event.

The audience were seated in a relaxed lounge and café-style environment for the formalities with personalised mixologists for the tasting. They were then moved to a themed bar to sample cocktails and enjoy live entertainment.


To launch the new tonic variants to the liquor trade.


This event was conceptualized and executed by MagicMonkey, including project management, event management, planning, production, décor, all technical requirements, video and content development.

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