Project Description

CCBSA MD Roadshow 2018


Coca-Cola Beverages South Africa (CCBSA) host an annual MD Roadshow when the executive team travel to each of the 13 bottling plants countrywide to engage with and motivate employees.

In 2018, to improve efficiencies, we suggested that they host one event, which we would film and live stream to the entire CCBSA team across the country. They loved the idea, and in July 2018 we hosted the annual MD Roadshow in Polokwane which was streamed live to the entire business over two shifts. 7 500 employees gathered countrywide to watch the discussion and interact with the leadership.

The roadshow took the format of a relaxed talk show: the leaders presented their content and were then asked questions by audience members and viewers watching via the live stream in other regions.

To ensure that the production was inclusive, interpreters translated the content into Sepedi, Tsonga and Venda for the audience members in Polokwane and employees were able to listen to the discussions using headsets, enabling them to interact in their preferred language.


To allow frontline employees to engage directly with the leadership not only at the warehouse but countrywide using the live stream platform with interactive Q&As.


This event was conceptualised and executed by MagicMonkey, including full project management, event management, planning and production. We also supplied all technical requirements for the live stream and interpreter booths.

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